David Perry — Furniture Today, December 19, 2011
(DALLAS – Dec. 19, 2011) - Simmons partnered with retailer Sleep Experts here to present a surprise gift of new ComforPedic Loft sleep sets to a group of hard-working volunteer firemen.

Christine Cook, president of the 35-store Sleep Experts chain, joined ComforPedic founder Scott Smalling in making the donation of seven extra-long twin sleep sets to the firefighters at Fire Station No. 1 here. The beds, placed on new bed frames by Smalling and other Simmons officials, replaced a rag-tag assortment of aging, tattered mattresses in the firefighters’ bunkroom.

Dallas-based Sleep Experts, which supports several charitable causes, was pleased to partner with Simmons on the fire station makeover.

Christine Cook of Sleep Experts and Scott Smalling of Simmons stand near a fire truck at the fire station makeover in Dallas.

“These firefighters are heroes of Dallas and have shown the utmost dedication and courage to keep our community safe, and we’re honored to help,” said Cook, whose picture is on the company’s delivery trucks. “We hope these beds provide comfort and support for a good night’s sleep, as well as show our appreciation for the firefighters’ unyielding commitment.”

Cook joined Smalling and other Sleep Experts and Simmons officials for a tour of the fire station. She and Smalling even donned firefighter hats and climbed up into the front seat of one of the fire trucks.

Christine Cook checks out the driver’s seat of a fire truck.

The Dallas fire station makeover was the fifth on the 20-week, 10,000 mile ComforPedic Loft Road Show, on which Smalling, Butch Webster, vice president of ComforPedic, and local Simmons officials are introducing the new ComforPedic Loft specialty sleep line to retailers.

The new line features an Air Cool Sleep System that helps the memory foam beds sleep cooler than competitors’ models, officials say. That provides the theme of the fire station makeovers: “Work Hot, Sleep Cool.”

The Dallas firefighters who will sleep on the new beds were delighted.

“Watching the firefighters’ reactions made it clear to me how much this makeover meant to them,” said Fire Marshal Robert De Los Santos, who was at the fire station when the Sleep Experts delivery truck rolled up. “We’re grateful for Simmons’ and Sleep Experts’ generosity, and I know everyone will truly enjoy the new beds.”

When the beds were set up and fitted with mattress protectors and sheets, the firefighters on duty plopped down on them and got comfy. They said the beds felt great.

The surprise donation was the latest in a long list of charitable projects supported by Simmons, officials said.

Surrounded by firefighters, Scott Smalling tries out one of the ComforPedic Loft sleep sets donated by Simmons and Sleep Experts.

“ComforPedic has always embraced local volunteerism and community support,” said Anne Kozel, Simmons’ specialty sleep brand director. “We’re grateful to have the opportunity to give back to the Dallas firefighters who have volunteered their time and deserve to be rewarded with a good night’s sleep.”

The proprietary NxG memory foam in the ComforPedic Loft beds is designed to respond quickly to the body’s movements, dissipate heat through improved air flow, and provide durability and resilience over the life of the mattress, officials said.

(ATLANTA – Dec. 9, 2010) – Simmons Bedding Company, a leading provider of premium-branded bedding products, today announced the promotion of Brad Hill to senior vice president and general manager of specialty products North America, and Scott Smalling as chief of specialty innovation. Both report to CEO Gary Fazio. The company’s move to expand the specialty sleep leadership team marks Simmons’ commitment to advancing its position in the category.

Mr. Hill began his career at Simmons in 2005 as senior vice president, supply chain, and was later promoted to senior vice president, sales operations and development. Most recently, he served in the Program Management Office for Simmons’ parent company AOT Bedding Super Holdings, LLC, where he was responsible for designing and implementing strategic initiatives that maximized efficiencies and drove significant cost savings for AOT Bedding. In his new role back at Simmons, Mr. Hill is charged with leading a division focused on creating consumer demand, elevating brand awareness and driving the growth and profitability of the specialty category.  Mr. Hill has more than 25 years of industry experience and holds a Bachelor of Science and a Master of Business Administration from Washington University.

“Brad has been a valuable asset to Simmons and our parent company AOT Bedding. Over the years, he has been responsible for developing our entire sales operations process, which includes a formalization of the robust analytics capabilities that we rely on today,” said Simmons CEO Gary Fazio. “His expertise in operational excellence is perfectly suited for taking our specialty sleep division to the next level as we experience tremendous growth in the category.”

Butch Webster, vice president of specialty sales, and Anne Kozel, brand director of specialty products, will report to Mr. Hill.

Commitment To Specialty Innovation

Scott Smalling has been appointed chief of specialty innovation, allowing him to focus more closely on the innovation and development of new foam specialty products as the company advances its leadership position in the category. In addition to his technical work, he will continue to serve as a brand ambassador by dedicating a portion of his time to unique promotional efforts.  Mr. Smalling joined Simmons in 2007 as president of specialty sleep after Simmons acquired Comfor Products, Inc., where Smalling served as CEO. At Comfor Products, Mr. Smalling created a line of foam bedding products that has evolved into today’s ComforPedic® brand. He holds a Bachelor of Arts in Business from the University of Puget Sound in Tacoma, Wash.

“Scott’s knowledge of the foam category and his passion for the product is legendary in the industry,” said Mr. Fazio. “Scott really has his finger on the pulse of foam technology and what consumers want, and we look forward to his having the ability and resources to focus on innovations that will lead Simmons to become a formidable player in the specialty category.”

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company is one of the world’s largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest NxG®, ComforPedic by Simmons™, ComforPedic Loft®, Natural Care® and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit www.simmons.com or follow Simmons Bedding on Facebook, Twitter and YouTube.

About AOT Bedding Super Holdings, LLC

AOT Bedding Super Holdings, LLC owns and manages two of the world’s largest bedding manufacturers, Simmons Bedding Company and National Bedding Company, LLC.  Under AOT Bedding’s direction and leadership, the two companies work together where joint activities can achieve efficiencies, enhance results or provide better products and services to customers. In the marketplace, Simmons is responsible for maximizing the success of the Beautyrest®, ComforPedic®, Natural Care® and BeautySleep® brands, while National Bedding is responsible for its competing brands of Serta®, iComfort® and Perfect Sleeper®.

Forward-Looking Statements

This press release includes forward-looking statements that reflect our current views about future events and financial performance. Words such as “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,” “believes,” “forecasts” and variations of such words or similar expressions that predict or indicate future events, results or trends, or that do not relate to historical matters, identify forward-looking statements. The forward-looking statements in this press release speak only as of the date of this press release. These forward-looking statements are expressed in good faith and Simmons believes there is a reasonable basis for them. However, there can be no assurance that the events, results or trends identified in these forward-looking statements will occur or be achieved. Investors should not rely on forward-looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons’s expectations. These factors include, but are not limited to: (i) competitive pressures in the bedding industry; (ii) general economic and industry conditions; (iii) our ability to launch new products on a timely basis, the success of our new products and the future costs to rollout such products; (iv) legal and regulatory requirements; (v) our relationships with, exposures to credit risk and viability of our suppliers, significant customers and licensees; (vi) fluctuations in our costs of raw materials and energy prices; (vii) our ability to hold or increase prices on our products and the related effect on our unit sales; (viii) an increase in our return rates and warranty claims; (ix) our labor relations; (x) encroachments on our intellectual property; (xi) our product liability, intellectual property and other litigation claims; (xii) our level of indebtedness; (xiii) compliance with covenants in, and any defaults under, our 11.25% senior secured notes indenture and our asset- based lending (ABL) credit agreement; (xiv) interest rate and credit market risks; (xv) foreign currency exchange rate risks; (xvi) our future acquisitions; (xvii) our ability to achieve the expected benefits from any personnel realignments; and (xviii) our ability to maintain sufficient liquidity to operate our business. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

(Video: Watch this video on the post page)

(VERNON HILLS, Ill. – Oct. 25, 2011) – Simmons Bedding Company and Steinhafels, one of the fastest-growing furniture and mattress retailers in the Midwest, this month surprised firefighters at Station 2 in the Countryside Fire Protection District with new living, dining and bedroom furniture in honor of their ongoing service to the local community.

“We wanted to thank our local firefighters during Fire Prevention Week for the important service they provide to the community,” said Gary Steinhafel, President and CEO of Steinhafels. “Not only do they risk their lives to protect fellow citizens, they also spend countless hours on educational outreach to help prevent emergencies. We’re honored to help create a comfortable place for these heroes to relax and unwind.”

With the help of Countryside’s fire chief, Jeff Steingart, and its public education coordinator, Anthony Rodkey, representatives from Steinhafels and Simmons made the surprise delivery on Monday, Oct. 10 while the firefighters were at an off-site training, scheduled to keep them away from the fire station and the surprise under wraps. Steinhafels enhanced the comfort and functionality of the station’s day room with two new recliners, an end table to store remotes and magazines, a pub table and chairs for games and reading as well as three updated kitchen table and chair sets. With classic styles and durable finishes, the furniture will serve the station for years to come.

Simmons Bedding Company helped firefighters who “work hot” to “sleep cool” through a donation of 12 new mattresses and foundations from its redesigned ComforPedic Loft™ memory foam mattress collection. Featuring Simmons® NxG® Memory Foam, the new line introduces a revolutionary AirCool™ Sleep System designed to provide a cool, comfortable and supportive sleep experience. It also features a mesh border that promotes airflow and breathability, along with a cooling Transflexion™ Core for extra support and additional heat dissipation.

“ComforPedic has a strong commitment to giving back to the communities in which we operate, and we’re proud to be able to give back to Vernon Hills,” said Anne Kozel, Simmons’ Specialty Sleep brand director. “This dedicated team of firefighters works long, hot hours, and we’re proud to help give them the cool, comfortable night’s sleep they deserve.”

In August, Steinhafels, Wisconsin’s leading furniture and mattress retailer, opened its first out-of-state store in Vernon Hills, IL. The 101,000 square foot, state-of-the-art super store occupies the former EXPO Design Center in the Marketplace Shopping Center and is the largest store of its kind in Lake County and second largest in Chicagoland.

The Vernon Hills fire station makeover is part of a nationwide initiative from Simmons in connection with the company’s 20-week ComforPedic Loft™ road show tour, a mobile showroom traveling more than 10,000 miles to visit 35 retailers across the country. Station 2 in the Countryside Fire Protection District is the second of five fire stations around the U.S. to receive a mattress makeover from Simmons and a local retail partner.

For more information on Steinhafels, visit www.steinhafels.com. To learn more about Simmons Bedding Company and ComforPedic Loft™, visit www.simmons.com.

About Steinhafels

Steinhafels is Wisconsin’s award-winning, sales-leading furniture and mattress retailer generating revenue of over $100 million in 15 stores in that state. Founded 77 years ago, Steinhafels prides itself on its diverse line of furniture products, forward thinking, environmental consciousness, and community giving. It is known for its award winning environmental projects and recycling programs. Steinhafels is headquartered in a 420,000 square-foot corporate campus in Waukesha (WI). The facility is divided into a 250,000 square-foot distribution center, 120,000 square-foot showroom floor, corporate offices, and a community room. Overall, Steinhafels employs over 500 people, 100 in Illinois in its 16th store. For more information visit www.steinhafels.com.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company is one of the world’s largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest NxG®, ComforPedic by Simmons™, ComforPedic Loft™, Natural Care® and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit www.simmons.com or follow Simmons Bedding on Facebook, Twitter and YouTube.

About AOT Bedding Super Holdings, LLC

AOT Bedding Super Holdings, LLC owns and manages two of the world’s largest bedding manufacturers, Simmons Bedding Company and National Bedding Company, LLC. Under AOT Bedding’s direction and leadership, the two companies work together where joint activities can achieve efficiencies, enhance results or provide better products and services to customers. In the marketplace, Simmons is responsible for maximizing the success of the Beautyrest®, ComforPedic®, Natural Care® and BeautySleep® brands, while National Bedding is responsible for its competing brands of Serta®, iComfort® and Perfect Sleeper®.

(ATLANTA – Sept. 16, 2011) – Simmons Bedding Company’s ComforPedic® Advanced NxG® Memory Foam mattress line arrives in Los Angeles this week for the 2011 GBK Emmy Awards Gift Lounge. Participating in the pre-Emmy Awards celebrity gift lounge, which benefits charities Art of Elysium and CancerCare, allows ComforPedic to raise brand awareness and further its continued commitment to philanthropic programs.

“We’re thrilled to be back in Hollywood and introducing the ComforPedic brand to this unique, impactful group of people,” said Scott Smalling, president of Simmons’ Specialty Sleep division. “Celebrity alignment has consistently allowed us to strengthen the ComforPedic brand and simultaneously give back to charities across the country.”

Celebrities are invited to visit the ComforPedic by Simmons lounge space at the W Hollywood from September 16-17 and to test out a ComforPedic® Mystic® mattress set on Simmons’ adjustable NuFlexTM Foundation.
“Thanks to our ComforPedic® Advanced NxG® Memory Foam, designed to respond

ComforPedic Beds in GBK’s Emmy Awards Gift Lounge/page 2
quickly to movements and dissipate heat through improved airflow, our products help provide a restful night’s sleep at an ideal sleeping temperature,” said Anne Kozel, Simmons’ Specialty Sleep brand director.

For each celebrity photographed with one of these ComforPedic® products, Simmons will donate $100, totaling up to $7,500, to Art of Elysium, a non-profit that provides artistic workshops with actors, artists and musicians for critically-ill children. Visiting celebrities will also receive a ComforPedic® Free SpiritTM pillow, and select presenters and nominees will receive a ComforPedic® Mystic® mattress set.

“ComforPedic products have been a huge hit in Hollywood,” said Smalling.
“Since we attended GBK’s pre-Oscar gift lounge, numerous celebrities including William Shatner, Tony Shalhoub and Emmy Awards host, Jane Lynch, are enjoying a better night’s sleep on a ComforPedic mattress.”

Additionally, the brand was featured at this week’s L.A. Confidential Magazine & The Art of Elysium Party, held Thursday at the London Hotel in West Hollywood. Simmons donated a ComforPedic® Mystic® mattress set for the rooftop soiree’s silent auction to benefit Art of Elysium.

“Art of Elysium is an incredible organization that’s brightening the lives of children battling serious medical conditions,” said Smalling. “We’re delighted to help fund such an important cause that offers creative outlets for these remarkable kids.”

To learn more, visit www.ComforPedic.com, and to make a donation to Art of Elysium, click here.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company is one of the world’s largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest NxG®, ComforPedic by SimmonsTM, ComforPedic LoftTM, Natural Care® and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit www.simmons.com or follow Simmons Bedding on Facebook, Twitter and YouTube.

About AOT Bedding Super Holdings, LLC

AOT Bedding Super Holdings, LLC owns and manages two of the world’s largest bedding manufacturers, Simmons Bedding Company and National Bedding Company, LLC.

Under AOT Bedding’s direction and leadership, the two companies work together where joint activities can achieve efficiencies, enhance results or provide better products and services to customers. In the marketplace, Simmons is responsible for maximizing the success of the Beautyrest®, ComforPedic®, Natural Care® and BeautySleep® brands, while National Bedding is responsible for its competing brands of Serta®, iComfort® and Perfect Sleeper®.

Forward-Looking Statements

This press release includes forward-looking statements that reflect our current views about future events and financial performance. Words such as “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,” “believes,” “forecasts” and variations of such words or similar expressions that predict or indicate future events, results or trends, or that do not relate to historical matters, identify forward-looking statements. The forward-looking statements in this press release speak only as of the date of this press release. These forward-looking statements are expressed in good faith and Simmons believes there is a reasonable basis for them. However, there can be no assurance that the events, results or trends identified in these forward-looking statements will occur or be achieved. Investors should not rely on forward-looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons’s expectations. These factors include, but are not limited to: (i) competitive pressures in the bedding industry; (ii) general economic and industry conditions; (iii) our ability to launch new products on a timely basis, the success of our new products and the future costs to rollout such products; (iv) legal and regulatory requirements; (v) our relationships with, exposures to credit risk and viability of our suppliers, significant customers and licensees; (vi) fluctuations in our costs of raw materials and energy prices; (vii) our ability to hold or increase prices on our products and the related effect on our unit sales; (viii) an increase in our return rates and warranty claims; (ix) our labor relations; (x) encroachments on our intellectual property; (xi) our product liability, intellectual property and other litigation claims; (xii) our level of indebtedness; (xiii) compliance with covenants in, and any defaults under, our 11.25% senior secured notes indenture and our asset-based lending (ABL) credit agreement; (xiv) interest rate and credit market risks; (xv) foreign currency exchange rate risks; (xvi) our future acquisitions; (xvii) our ability to achieve the expected benefits from any personnel realignments; and (xviii) our ability to maintain sufficient liquidity to operate our business. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.

ATLANTA, Aug. 25, 2011 /PRNewswire/ — Simmons Bedding Company today launched the ComforPedic Loft™ line with the AirCool™ Sleep System U.S. Tour, a “showroom on wheels” that will travel cross-country. The tour, which kicked off in Indianapolis, will travel more than 10,000 miles in a span of 20 weeks to visit retailers in 35 cities across America. With the current housing market, furniture retailers are feeling the effects of today’s economy and are looking for new ways to cut costs like Market trade shows where furniture retailers typically travel twice annually to view new furnishings industry trends and select product. As an alternative, Simmons is bringing the showroom to their dealers across the U.S.

“We wanted to fundamentally change the way we do business with retailers in the face of these difficult economic times,” said Scott Smalling, president of Simmons Specialty Sleep division. “By bringing our product to retailers that didn’t attend Market, we’re able to maintain those relationships and save our dealers valuable dollars.”

Building on the success of the ComforPedic Loft™ 2009 tour, this year’s 18-wheeler showroom is wrapped with images of the new line to expose consumers to the collection and to help introduce the roadshow as it approaches cities on its route. On location, Smalling and Butch Webster, vice president of Simmons’ Specialty Sleep division, will help train dealers and sales associates on the best ways to showcase the new line. As part of an internal effort, the tour will also stop at Simmons factories across the U.S. to train and inspire team members on the quality of the collection.

The roadshow will feature Simmons Bedding Company’s new ComforPedic Loft™ collection which introduces a revolutionary, patent-pending AirCool™ Sleep System that combines innovative design and multiple technology components to provide an ultimate, individualized sleep experience that is cool, supportive and comfortable. The beds’ components work together to provide an optimal sleeping temperature, heat dissipation and a cooling sensation at a price range of $1,499 – $2,999.

“Our ComforPedic Loft line offers retailers a chance to provide their customers revolutionary memory foam technology at attainable price points,” said Smalling. “Retailers have the benefit of offering customers cutting-edge designs while still keeping costs down. In the end, it’s about offering our retailers accessibility and value.”

To learn more about the ComforPedic Loft™ collection visit www.simmons.com.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company is one of the world’s largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest NxG®, ComforPedic by Simmons™, ComforPedic Loft™, Natural Care® and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit www.simmons.com or follow Simmons Bedding on Facebook, Twitter and YouTube.

About AOT Bedding Super Holdings, LLC

AOT Bedding Super Holdings, LLC owns and manages two of the world’s largest bedding manufacturers, Simmons Bedding Company and National Bedding Company, LLC. Under AOT Bedding’s direction and leadership, the two companies work together where joint activities can achieve efficiencies, enhance results or provide better products and services to customers. In the marketplace, Simmons is responsible for maximizing the success of the Beautyrest®, ComforPedic®, Natural Care® and BeautySleep® brands, while National Bedding is responsible for its competing brands of Serta®, iComfort® and Perfect Sleeper®.

FOR INFORMATION
Christine Foster
three PR
404.835.4524
cfoster@3atlanta.com

Leslie Thompson
three PR
404.835.4525
lthompson@3atlanta.com

(ATLANTA – June 6, 2011) – Simmons Bedding Company’s ComforPedic® memory foam mattress brand has recently aligned with several celebrity charity events as part of the company’s ongoing efforts to expand community investment through local and national charity auctions. ComforPedic® mattresses, known for ComforPedic Advanced NxG® Memory Foam which dissipates heat through improved airflow and responds quickly to movements for ultimate comfort, have been donated to high-profile philanthropic affairs including William Shatner’s Priceline.com Hollywood Charity Horse Show, Red Cross of Santa Monica’s Red Tie Affair auction, City of Hope’s Spirit of Life® auction and the George Lopez Golf Classic.

“We see these events as an extension of our long-time commitment to leaving lasting, positive impressions on the people and communities where we operate,” said Scott Smalling, president of Simmons’ Specialty Sleep division. “Every change in the lives of others makes our efforts more worthwhile.”

William Shatner’s Priceline.com Hollywood Charity Horse Show

ComforPedic® recently participated in the 21st Annual William Shatner’s Priceline.com Hollywood Charity Horse Show, benefitting Los Angeles charities for special needs children including AHEAD With Horses, Camp Max Straus, Children’s Hospital Los Angeles, Hollenbeck Police Activities League (PAL), Starlight Children’s Foundation, St. Jude Children’s Research Hospital®, The Painted Turtle and others.

More than 600 guests attended the Burbank, California event which included a live performance from Grammy-winning superstar Sheryl Crow, a press conference, horse show and a Western Dinner Party. During the evening’s live auction, Scott Smalling and William Shatner auctioned off a ComforPedic® mattress set which was the evening’s single highest-earning auction item.

“Over the last 21 years, we have been able to help thousands of young Angelinos thanks to the support we receive from our generous sponsors…,” said William Shatner.

Red Cross of Santa Monica Auction

A ComforPedic® mattress set was also featured at this year’s Red Tie Affair, held April 9, in a silent auction raising funds for the Red Cross of Santa Monica’s local and national disaster prevention, preparation and response efforts. The gala honored individuals who have exhibited altruism, a helping nature and the desire to give back to their community. This year’s honorees included Betty White, Josh Duhamel and a team of doctors from Saint John’s Health Center. In addition, the company donated ComforPedic® Memory Foam pillows to the 10 Red Cross of Santa Monica volunteers that organized the event.

“We were thrilled to have ComforPedic participate in this years’ Red Tie Affair fundraiser gala and help us bring in important funding,” said Marcia Caldirola, Santa Monica Red Cross Director of Development. “We not only appreciate the wonderful support for the Red Cross, but we’ve experienced the ComforPedic products ourselves and are lifelong fans!”

City of Hope Auction

City of Hope’s Spirit of Life® dinner, held during High Point Market at the Grandover Resort, kicked off the ComforPedic by Simmons™ online charity auction. A ComforPedic® mattress set and an autographed footstreamer signed by nearly 40 celebrities including Jane Lynch, Teri Hatcher and Cloris Leachman, were auctioned off to benefit City of Hope, one of the nation’s leading centers for cancer research, treatment and education.

George Lopez Golf Classic

The George Lopez Fourth Annual Celebrity Golf Classic, held last month in Pacific Palisades, California, raised funds for the George Lopez Foundation. Celebrity golfers joined Lopez to further the charity’s mission of raising awareness of kidney disease and organ donation and to create positive change for underprivileged children and adults with challenges in education and health. The event featured dinner, entertainment and a live auction featuring a ComforPedic® mattress set.

“These events have given us the opportunity to partner with some of our local ComforPedic dealers to help drive business at retail,” said Smalling. “This type of brand awareness strategy has also allowed us to get the ComforPedic name in front of new, unique audiences while giving back to communities in need across the country.”

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company is one of the world’s largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest NxG®, ComforPedic by Simmons™, ComforPedic Loft™, Natural Care® and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit www.simmons.com or follow Simmons Bedding on Facebook, Twitter and YouTube.

Forward-Looking Statements:

This press release includes forward-­looking statements that reflect our current views about future events and financial performance. Words such as “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,” “believes,” “forecasts” and variations of such words or similar expressions that predict or indicate future events, results or trends, or that do not relate to historical matters, identify forward-­looking statements. The forward-­looking statements in this press release speak only as of the date of this press release. These forward-­looking statements are expressed in good faith and Simmons believes there is a reasonable basis for them. However, there can be no assurance that the events, results or trends identified in these forward-­looking statements will occur or be achieved. Investors should not rely on forward-­ looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons’s expectations. These factors include, but are not limited to: (i) compliance with covenants in, and any defaults under, our 11.25% senior secured notes indenture and our asset-­ based lending (ABL) credit agreement; (ii) the potential adverse impact of our post-­bankruptcy structure on our business, financial condition, liquidity, and results of operations; (iii) interest rate and credit market risks; (iv) competitive pressures in the bedding industry; (v) general economic and industry conditions; (vi) our ability to launch new products on a timely basis, the success of our new products and the future costs to rollout such products; (vii) legal and regulatory requirements; (viii) our relationships with, exposures to credit risk and viability of our suppliers, significant customers and licensees; (ix) fluctuations in our costs of raw materials and energy prices; (x) our ability to hold or increase prices on our products and the related effect on our unit sales; (xi) an increase in our return rates and warranty claims; (xii) our labor relations; (xiii) encroachments on our intellectual property; (xiv) our product liability, intellectual property and other litigation claims; (xv) our level of indebtedness; (xvi) foreign currency exchange rate risks; (xvii) our future acquisitions; (xviii) our ability to achieve the expected benefits from any personnel realignments; (xix) higher bad debt expense as a result of increased customer bankruptcies due to instability in the economy and slowing consumer spending; and (xx) our ability to maintain sufficient liquidity to operate our business. We undertake no obligation to update or revise any forward-­looking statements, either to reflect new developments or for any other reason.

(ATLANTA – April 8, 2011) – Simmons Bedding Company’s ComforPedic® Mystic® mattress set will be featured in a silent auction benefiting the American Red Cross at this week’s Red Tie Affair, a gala honoring individuals who have shown a humanitarian spirit, courage and selfless behavior.

This year’s event, held Saturday, April 9 in Santa Monica at the Fairmont Miramar Hotel, will honor Betty White, Josh Duhamel and a team from Saint John’s Health Center. Five hundred attendees, including Katherine Heigl, Miley Cyrus and Fergie, will also enjoy a private reception with live music, casino, a gourmet dinner, silent and live auctions.

“These volunteers provide incredible relief to disaster victims,” said Scott Smalling, president of Simmons’ Specialty Sleep division. “We first met the Red Cross of Santa Monica team through our participation in GBK’s Oscar Luxury Gift lounge, and we’re happy to help support their efforts.”

During the evening’s festivities, the ComforPedic® set, valued at $3,299, will be featured in the casino room’s silent auction to help raise funds for local and national disaster prevention, preparation and response. The bed features ComforPedic Advanced NxG® Memory Foam which dissipates heat through improved airflow and responds quickly to your movements for ultimate comfort.

To learn more, visit www.Comforpedic.com, “like” Simmons Bedding Company on Facebook or follow us on Twitter.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company is one of the world’s largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest ® , Beautyrest Black® , Beautyrest NxG® , Beautyrest Studio™, ComforPedic by Simmons™, ComforPedic Loft™, Natural Care ® , Beautyrest Beginnings™ and BeautySleep® . Simmons Bedding operates 19 conventional bedding manufacturing facilities and one juvenile bedding manufacturing facility across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit Simmons Bedding’s website at www.simmons.com.

Forward-Looking Statements:

This press release includes forward-­looking statements that reflect our current views about future events and financial performance. Words such as “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,” “believes,” “forecasts” and variations of such words or similar expressions that predict or indicate future events, results or trends, or that do not relate to historical matters, identify forward-­looking statements. The forward-­looking statements in this press release speak only as of the date of this press release. These forward-­looking statements are expressed in good faith and Simmons believes there is a reasonable basis for them. However, there can be no assurance that the events, results or trends identified in these forward-­looking statements will occur or be achieved. Investors should not rely on forward-­ looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons’s expectations. These factors include, but are not limited to: (i) compliance with covenants in, and any defaults under, our 11.25% senior secured notes indenture and our asset-­ based lending (ABL) credit agreement; (ii) the potential adverse impact of our post-­bankruptcy structure on our business, financial condition, liquidity, and results of operations; (iii) interest rate and credit market risks; (iv) competitive pressures in the bedding industry; (v) general economic and industry conditions; (vi) our ability to launch new products on a timely basis, the success of our new products and the future costs to rollout such products; (vii) legal and regulatory requirements; (viii) our relationships with, exposures to credit risk and viability of our suppliers, significant customers and licensees; (ix) fluctuations in our costs of raw materials and energy prices; (x) our ability to hold or increase prices on our products and the related effect on our unit sales; (xi) an increase in our return rates and warranty claims; (xii) our labor relations; (xiii) encroachments on our intellectual property; (xiv) our product liability, intellectual property and other litigation claims; (xv) our level of indebtedness; (xvi) foreign currency exchange rate risks; (xvii) our future acquisitions; (xviii) our ability to achieve the expected benefits from any personnel realignments; (xix) higher bad debt expense as a result of increased customer bankruptcies due to instability in the economy and slowing consumer spending; and (xx) our ability to maintain sufficient liquidity to operate our business. We undertake no obligation to update or revise any forward-­looking statements, either to reflect new developments or for any other reason.

(ATLANTA – Feb. 23, 2011) – Simmons Bedding Company’s line of ComforPedic® memory foam mattresses takes center stage at this week’s GBK’s Oscar Luxury Gift Lounge in Los Angeles. The ComforPedic brand will be featured in a pre-Oscars celebrity gift lounge designed to raise money for charities including City of Hope, American Red Cross and a New Way of Life Reentry Project.

“We wanted to get the ComforPedic brand in front of an exclusive group of people in a big way,” said Scott Smalling, president of Simmons’ Specialty Sleep division. “This was a fun opportunity to share ComforPedic mattresses and pillows with a new audience, and once people are introduced to our brand, our products speak for themselves.”

During the event, held at the W Hollywood on February 25-26, celebrities who visit the ComforPedic by Simmons™ lounge will receive a ComforPedic® Free Spirit™ pillow, and select Oscar presenters will receive a ComforPedic® Mystic® mattress and foundation. Both products are part of the ComforPedic® Collection and feature ComforPedic Advanced NXG® Memory Foam which responds quickly to your movements and dissipates heat to keep you at an ideal sleeping temperature for ultimate comfort.

“ComforPedic® Advanced NXG® Memory Foam is designed to eliminate the heat and sensation of sleeping in quicksand, two complaints commonly associated with traditional memory foam,” said Anne Kozel, Simmons’ Specialty Sleep brand director.

The ComforPedic by Simmons™ lounge will feature a ComforPedic® Mystic® mattress on a Simmons’ adjustable base bed. Celebrities are invited to test out the mattress and sign a ComforPedic® footstreamer that will later be auctioned off to benefit City of Hope, a comprehensive Cancer research and treatment center. In addition, Simmons will donate $100 for each celebrity photographed with a pillow or mattress, totaling up to $7,500.

“City of Hope has a longstanding relationship with Simmons, and we’re delighted that Simmons is able to support our efforts in this unique way,” said Fran Rizzi, City of Hope’s senior director of marketing, celebrity programs.

To learn more and view event photos, visit www.Comforpedic.com, “like” Simmons Bedding Company on Facebook or follow us on Twitter for live updates from the event. To make a donation to City of Hope, click here.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company is one of the world’s largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest NxG®, Beautyrest StudioTM, ComforPedic by SimmonsTM, ComforPedic LoftTM, Natural Care®, Beautyrest BeginningsTM and BeautySleep®. Simmons Bedding operates 19 conventional bedding manufacturing facilities and one juvenile bedding manufacturing facility across the United States, Canada and Puerto Rico. Simmons Bedding also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons Bedding is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit Simmons Bedding’s website at www.simmons.com or follow Simmons Bedding on Facebook and Twitter.

About City of Hope City of Hope is a leading research, treatment and education center for cancer, diabetes and other life-threatening diseases. Designated as a comprehensive cancer center, the highest honor bestowed by the National Cancer Institute, and a founding member of the National Comprehensive Cancer Network, City of Hope’s research and treatment protocols advance care throughout the nation. City of Hope is located in Duarte, Calif., just northeast of Los Angeles, and is ranked as one of “America’s Best Hospitals” in cancer and urology by U.S.News & World Report. Founded in 1913, City of Hope is a pioneer in the fields of bone marrow transplantation and genetics. For more information, visit www.cityofhope.org or follow City of Hope on facebook, twitter, youtube or flickr.

Forward-Looking Statements:

This press release includes forward-­looking statements that reflect our current views about future events and financial performance. Words such as “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,” “believes,” “forecasts” and variations of such words or similar expressions that predict or indicate future events, results or trends, or that do not relate to historical matters, identify forward-­looking statements. The forward-­looking statements in this press release speak only as of the date of this press release. These forward-­looking statements are expressed in good faith and Simmons believes there is a reasonable basis for them. However, there can be no assurance that the events, results or trends identified in these forward-­looking statements will occur or be achieved. Investors should not rely on forward-­ looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons’s expectations. These factors include, but are not limited to: (i) compliance with covenants in, and any defaults under, our 11.25% senior secured notes indenture and our asset-­ based lending (ABL) credit agreement; (ii) the potential adverse impact of our post-­bankruptcy structure on our business, financial condition, liquidity, and results of operations; (iii) interest rate and credit market risks; (iv) competitive pressures in the bedding industry; (v) general economic and industry conditions; (vi) our ability to launch new products on a timely basis, the success of our new products and the future costs to rollout such products; (vii) legal and regulatory requirements; (viii) our relationships with, exposures to credit risk and viability of our suppliers, significant customers and licensees; (ix) fluctuations in our costs of raw materials and energy prices; (x) our ability to hold or increase prices on our products and the related effect on our unit sales; (xi) an increase in our return rates and warranty claims; (xii) our labor relations; (xiii) encroachments on our intellectual property; (xiv) our product liability, intellectual property and other litigation claims; (xv) our level of indebtedness; (xvi) foreign currency exchange rate risks; (xvii) our future acquisitions; (xviii) our ability to achieve the expected benefits from any personnel realignments; (xix) higher bad debt expense as a result of increased customer bankruptcies due to instability in the economy and slowing consumer spending; and (xx) our ability to maintain sufficient liquidity to operate our business. We undertake no obligation to update or revise any forward-­looking statements, either to reflect new developments or for any other reason.

(ATLANTA – May 12, 2010) – Simmons Bedding Company is proud to announce that all of the polyurethane foams in the company’s mattress lines have earned the CertiPUR-US® certification seal, verifying that the foams are low-VOC and free from ozone-depleting CFCs. The certified foam products are made without PBDE fire retardants, lead, mercury, formaldehyde, prohibited phthalates and other potentially harmful materials. Simmons played an instrumental role in facilitating the CertiPUR-US certification process for each of its foam suppliers, encouraging them to achieve the certification as a way to address growing consumer oncerns about the safety of polyurethane foams.

“Consumers today are paying very close attention to what’s inside the products they purchase—whether it’s food, toys, paint, furniture or bedding,” said Anne Kozel, brand director of Simmons’ specialty sleep division. “They are aware of previous issues with synthetic materials and are especially concerned about foams in mattresses because of the close contact people have with their beds during the night. The CertiPUR-US seal helps provide peace of mind by certifying that the polyurethane-based foams in all Simmons mattresses meet strict health and safety requirements, so consumers can feel confident about buying Simmons products.”

In a recent consumer survey, Simmons found that almost two-thirds of respondents were “very” or “extremely” concerned about the health and safety of the roducts they buy, and that a large number of consumers were specifically concerned about the contents of their mattresses. To Simmons Promotes Achievement of CertiPUR-US Certification provide consumers with assurance that the polyurethane-based foams in Simmons mattresses are nontoxic and of the highest quality, the company has required all of its foam suppliers to obtain CertiPUR-US certification.

“We felt it crucial to ensure all foam components utilized in a Simmons mattress demonstrate environmental and durability compliance as part of Simmons’ quality expectations and commitment to consumer safety,” said Sheri McGuire, Simmons’ director of supplier quality. “Simmons is proud of the joint commitment our foam suppliers have made to ensure Simmons’ polyurethane foam products meet the CertiPUR-US program requirements.”

To achieve the CertiPUR-US certification seal, petitioning foams are sent to an independent, third-party laboratory for rigorous durability and indoor air quality emissions testing as well as a content analysis. The xamination must demonstrate that the foams meet the environmental, health and safety standards described in the U.S. Voluntary Physical Performance and Environmental Certification Guidelines for Flexible Polyurethane Foam for Use in Furniture and Bedding Items to qualify for the certification. A team of industry leaders, scientists and environmental experts contributed to the creation of these standards while developing the CertiPUR-US program for the Alliance for Flexible Polyurethane oam, a leading foam industry trade organization. So far, 11 foam suppliers have met the CertiPUR-US guidelines, and 12 additional foam products are currently under review.

“Simmons’ passion for safety has definitely helped promote the CertiPUR-US seal among foam suppliers and motivated many of them to apply for certification,” said Robert Luedeka, executive director of the Alliance for Flexible Polyurethane Foam. “As the first major mattress manufacturer to use all CertiPUR-US-certified polyurethane foams in their products, Simmons has really set an example for other bedding and furniture producers. Ideally, all foam suppliers will soon meet CertiPUR-US standards.” For more information about Simmons, visit.www.simmons.com. For more information about the CertiPUR-US certification seal, visit www.certipur.us.

About Simmons Bedding Company

Atlanta-based Simmons Bedding Company is one of the world’s largest mattress manufacturers, manufacturing and marketing a broad range of products including Beautyrest®, Beautyrest Black®, Beautyrest® NxG®, Beautyrest Studio™, BeautySleep®, ComforPedic by Simmons™, Natural Care® and Beautyrest Beginnings™. Simmons Bedding Company operates 19 conventional bedding manufacturing facilities and one juvenile bedding manufacturing facility across the United States, Canada and Puerto Rico. Simmons Bedding Company also serves as a key supplier of beds to many of the world’s leading hotel groups and resort properties. Simmons Bedding Company is committed to developing superior mattresses and promoting a higher quality sleep for consumers around the world. For more information, visit Simmons Bedding’s Web site, www.simmons.com.

Forward-Looking Statements:

This press release includes forward-looking statements that reflect our current views about future events and financial performance. Words such as “estimates,” “expects,” “anticipates,” “projects,” “plans,” “intends,” “believes,” “forecasts” and variations of such words or similar expressions that predict or indicate future events, results or trends, or that do not relate to historical matters, identify forward-looking statements. The forward-looking statements in this press release speak only as of the date of this press release. These forward-looking statements are expressed in good faith and Simmons believes there is a reasonable basis for them. However, there can be no assurance that the events, results or trends identified in these forward-looking statements will occur or be achieved. Investors should not rely on forward-looking statements because they are subject to a variety of risks, uncertainties, and other factors that could cause actual results to differ materially from Simmons’s expectations. These factors include, but are not limited to: (i) compliance with covenants in, and any defaults under, our 11.25% senior secured notes indenture and our assetbased lending (ABL) credit agreement; (ii) the potential adverse impact of our post-bankruptcy structure on our business, financial condition, liquidity, and results of operations; (iii) interest rate and credit market risks; (iv) competitive pressures in the bedding industry; (v) general economic and industry conditions; (vi) our ability to launch new products on a timely basis, the success of our new products and the future costs to rollout such products; (vii) legal and regulatory requirements; (viii) our relationships with, exposures to credit risk and viability of our suppliers, significant customers and licensees; (ix) fluctuations in our costs of raw materials and energy prices; (x) our ability to hold or increase prices on our products and the related effect on our unit sales; (xi) an increase in our return rates and warranty claims; (xii) our labor relations; (xiii) encroachments on our intellectual property; (xiv) our product liability, intellectual property and other litigation claims; (xv) our level of indebtedness; (xvi) foreign currency exchange rate risks; (xvii) our future acquisitions; (xviii) our ability to achieve the expected benefits from any personnel realignments; (xix) higher bad debt expense as a result of increased customer bankruptcies due to instability in the economy and slowing consumer spending; and (xx) our ability to maintain sufficient liquidity to operate our business. We undertake no obligation to update or revise any forward-looking statements, either to reflect new developments or for any other reason.